Here is 75 page document guiding the UK government on how to master their PsyOps game.
Achieving behaviour change – A guide for national government
“This guide provides a structured approach to achieving behaviour change in support of policy objectives. It is based on an interdisciplinary approach known as the Behaviour Change Wheel (BCW) that was developed by integrating 19 behavioural science frameworks from many disciplines and sectors.”
Minority thinking is uncomfortable. We’re a social species that hates ostracism and wants to fit in. To have a tribe. To be loved and appreciated.